The agenda has an emphasis on the major current trends, sharing best practice and celebrating the digital travel sector.

It is specifically researched and designed to offer broad appeal across travel: from travel agents and OTAs, to tour operators, airlines, hotels, cruise lines and other product suppliers, recruitment specialists and technology and systems developers.

Travolution European Summit 2018 Agenda

Chair's Opening Remark
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Mastercard European travel market report

Assessing the impact of the Travolution European Summit report.

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KEYNOTE:

Coming Soon

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Market led insight
  • Conversion techniques and maximising use of data
  • Path to purchase latest trends and insight
  • Assessing marketing ROI (display, search, influencer, video)
  • Personalisation and building the new personas 
  • Using digital signals to determine intent
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Morning Break
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Innovating through growth: Using Blockchain to optimise processes and transactions in travel
  • What is Blockchain?
  • How can Blockchain simplify transactions?
  • How is Blockchain enhancing payments in travel?
  • Other applications of Blockchain
  • Cutting out the middleman/direct access to inventory
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PANEL: Artificial Intelligence in travel: the art of the possible
  • Machine learning
  • Voice search - the new paradigm
  • Natural language processing
  • Personalisation
  • Chatbots
  • Robots that create content
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Delegate Lunch & Networking
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KEYNOTE:
  • Building partnerships
  • The global travel marketplace
  • Technology that works/guarantees results
  • Driving loyalty and repeat purchase
  • Packaging the deal
Speaker
President
Expedia Partner Solutions
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CASE STUDY: Developing winning personalisation strategies to enhance the customer experience

    • Capture and use of data (first, second and third party)
    • What does data-led marketing look like in a GDPR world?
    • Predicting interest and booking intentions
    • Tracking cross-channel - mobile, desktop, voice
    • Integrating online data into contact centre operations to optimise conversions 
    • Data analytics and making sense of unstructured data
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    Programmatic marketing strategies that work

      • Tapping into customers who are in the market for a particular type of travel product
      • Profiling customers
      • Messaging customers in a targeted way
      • Real-time algorithms for ads
      • Getting to a personalised customer journey post GDPR
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      Afternoon Break
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      Content-first marketing
      • Putting the experience first
      • Linking inspiration with conversion
      • Building quality content at scale
      • Creating an OTA from content
      • Funding for growth
      • Influencer marketing
      Speaker
      CEO & Founder
      Culture Trip
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      How to 'Wow' the customer with great design and a frictionless UX
      • 'Uberisation' of travel
      • Government Digital Services
      • Driving loyalty through design and UX
      • Digital transformation and agile development
      • Putting design at the heart of everything you do
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      KEYNOTE:
      • Impact of Magic Bands (Disney) and Medallion (Carnival/Princess)
      • Collection, curation and use of data
      • Personalising the product/experience
      • The experience as a selling point
      • Internet of things/connectivity
      • The 'magic' of technology
      Speaker
      Chief Experience & Innovation Officer
      Carnival Corporation
      Chair’s Closing Remarks